Black Duck Consulting offers a range of services in communication, marketing and business...
Brand and communications reviews
A 21 question customised Brand Health Check is followed by a full analysis of your communication material to measure consistency of brand image and to check if you are 'on message'. Recommendations for improvement and change are included in a comprehensive report suitable for your Board.
Member retention and recruitment strategies
Your issue may be loss of members or lack of new members. A full analysis of your membership growth or decline trends is supported by innovative strategies based on wide experience in maximising member penetration.
You may have an organistion with many thousands of members or just a few hundred. You may have a mix of individuals and corporate members. Establishing the needs for each segment of your membership is critical to the success of your communications. Getting the appropriate message to each segment increases transactional activity and therefore, bottom line health.
Member engagement strategy and campaigns
Why should your members bother to engage with your organisation? We analyse what triggers work to motivate your members to be active and to increase their level of transactions. Our recommendations range from reviving flagging member services - or dropping them - introducing new services, changing communication styles, leveraging web based technology and making sure your value proposition is believeable and deliverable.
Social networking strategy
In five years from now most businesses and organisations will be employing social networking strategies to improve the relationship with their customers. For member based organisations this is even more critical and many have started. We have expertise in establishing, launching and mentoring online social communities so they become an integral element of the communications mix.
Workshops can be useful in identifying areas for improvement in organisational structure and culture as well as for analysing marketing, communications and membership issues. We can tailor a workshop to your organisation, based on proven templates or we can custom design and facilitate a workshop to meet your specific needs. Skilled facilitation and excellent post workshop reporting makes the process cost effective.