|Read what others have said about Martin Long, Principal Consultant at Black Duck Consulting|
During his employment at ASFA, Martin helped to design and implement a range of cost effective and innovative membership communication and retention strategies. These were critical for ASFA's profile and sustainability as the peak industry body within the superannuation industry.
Philippa Smith AM, former CEO ASFA (1998 to 2007)
Working with Martin has been an absolute pleasure. His professionalism and ‘can-do’ attitude in coordinating a complex communications project between our team and the technical team in the UK resulted in a much praised and envied member engagement tool that ticked all the boxes.
Michelle Brown, Education & Online Communications Manager, Plum Financial Services 2009
Student feedback from APM Training Institute
“His knowledge was outstanding and examples were endless.” Consumer Behaviour lecture series
“It was great to get some ideas for how to recruit members and make sure they stay members through a good mix of theory and practical exercises.” Marketing Membership Organisations workshop
“Really good knowledge of the subject and engaged the class. Best lecturer at APM this year.” Business Dynamics lecture series
Feedback from Associations Forum workshops on Retention and Recruitment
"An excellent speaker - informative, clear and interesting." Louisa Carun, AWG
"Engaging, good communicator, experienced." Connie Webster, Diabetes Australia Queensland
"Martin was excellent - spoke with first hand experience." Karen Baldwin, Royal Motor Yacht Club
"Excellent! Extremely knowledgeable, great presenter, great listener, terrific interaction between the group fostered by Martin. Understands the strategy behind membership." Meg Wild, English Australia
"An extremely interesting and knowledgeable presenter who can communicate very effectively both verbally and visually with passion and enthusiasm." G. McGuigan, Master Builders Association
“Knowledgeable presenter with a great style of communication.” Fiona Reynolds, AIST
“Good balance between concepts and action.” Robert Barnes, Fitness NSW
“Fabulous information delivered in a simple and concise way, very informative.” B. Bramble, Life Without Barriers
“Excellent, professional and informative - has changed my thoughts on how to run membership services.” Therese Laurick, Master Painters Association.
“Clear, concise, entertaining. Obviously knows his stuff.” Yvette O’Connor, Pharmacy Guild of Australia